Keyword & Key Phrase Research
One of the most critical steps in proper SEO services is to identify the best possible keywords and key phrases to target your online marketing campaigns. Well thought-out keyword choice is essential for reaching the correct audience. We’ll work to expand your keyword list to include any other content relevant to your business. Next we evaluate all words and phrases to determine what is being searched and how many times. This creates the priority in which we can focus on in order to best position your website.
Competitive Analysis
We take a real look at the competitive marketplace for the keywords you’ve chosen. Even companies that are not direct competitors will try to compete for the same keywords as you. It is important to know and understand what competing companies are doing so you can identify areas of weakness and similar opportunities. Our included competitive analysis will allow you to do this.
Search Engine Optimization (SEO)
Our search engine optimization services improve the both the quality and overall volume of traffic to a website from search engines through natural search results. The organic search results appear in the main body of the search engine results page. Research shows that these natural search listings are clicked more often than the paid search listings making it crucial that businesses optimize their websites for the best search placement. Our SEO process is based on our years of experience and research while getting our clients‘ sites to the top of the search engine results.
Search Engine Friendly Web Design
Web designers often build websites that look nice, but don’t get search results. With our website design services, we focus on a site that works both for your customers and search engines. From a five page online brochure to a full service online ecommerce with shopping cart – we can help.
Social Media Optimization
Social media has emerged as a huge part of the internet’s landscape. Our team is constantly studying the social networking playing-field while looking for opportunities to use social media to increase our clients’ website traffic and exposure. When properly done, profiles on social networking sites help build your brand, improve your image, and drive more traffic to your website. We can create a social media optimization strategy that will help your business.
Local Search Optimization
Our local search optimization services help businesses be found when people search for a local business. The volume of people searching for local services is always increasing, so the opportunity to gain more business from local search is also growing.
Website Analytics
We monitor your website analytics reports to determine which keywords and search engines are sending traffic to your site, and which of those keywords are converting to new customers. This data helps us understand what is working and make the necessary adjustments to best optimize your search marketing campaigns.
Link Building
One of the most important factor in how well your site shows up in search results is the number of quality, relevant links pointing to your website. We use numerous methods to obtain only the highest quality of links to help improve your search engine ranking.
Content Development/Copywriting
Our writers produce high-quality, unique content that maintains your marketing message and is also optimized for spiders on search engines. Unique content is important for SEO, but that same content needs to sell your product or service to your “live” customers. We work with you to create a web content strategy to deliver fresh content on your site.
Blog Marketing & Management
A blog is one of the best ways to easily produce unique, new, search engine friendly content for your website, as well as greatly increase the customer experience. If you need help setting up your blog, keeping it up-to-date, or just need advice, we have the experience to help you increase your sales, traffic, and blog’s visibility.
Online Public Relations/Press Release Optimization
Online public relations is the process of understanding where your customers and clients spend their time online, and influencing those people using better, quicker and less expensive marketing communications. We can optimize your pr and communications for the search engines and help disseminate your message to the people who are interested; reaching a much larger and more targeted audience than traditional public relations.
Title Tag Optimization
The title tag appears at the top of your web browser. Search engines list the site relevant to a search made in their engines using this tag. It is one of the more important items of getting rankings in search engines. It also appears as the text search engines display for your site. So, it is also important to use good marketing to then get the searcher to click.
Robots.txt Optimization
This is a file where you can instruct search engines to ignore certain sections of your website. This helps search engines to not publicize areas such as admin panels or other sections intended only for staff, etc. It also is useful to hide areas that search engines would see as duplicate content. If your admin or customer login page or even client profile pages are roughly the same content, search engines can penalize you for having the same content over and over (spammed content).
Sitemaps
A Sitemap is a graphical representation of the architecture of a website. There are two kinds of site maps. The first is used to assist visitors to a site to navigate the site and the second is done in XML. XML Sitemaps, usually called Sitemap with a capital “S”, are used by Goggle ®, Yahoo!® and Bing® to gather information about the site.
Sitemap is especially important if your site:
* Has dynamic content
* Has pages with a lot of flash or AJAX
* Is new and doesn’t have many links
* Has a lot of archived pages that are not linked well, or not at all
The use of Sitemap becomes doubly important if the site has pages that can only be accessed through user entry. Sitemap will assist web crawlers in finding and accessing the pages.
W3c Validation
The markup validation service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for compliance to HTML or XHTML markup language and is also an easy method to check for coding errors. We will validate your sites as per the W3C guidelines. Most websites are not compliant – this, more often than not will keep your site from ranking well.
Working on HTML Source Code
Other than your Title Tag, there are many other sections on your web page to be optimized. These include, your Meta Description tag, all Image Alt tags, Adding Header tags for important information on your web page and more. At times we will even move inline code to be called by scripts to help page load times and the ratio of text to code.
Image & Hyperlink Optimization
We’ll integrate your keywords in the Alt text of image tags and title attribute of the hyperlinks to further support the keywords while also helping with usability.
Header Tag Optimization
Search engines consider header tags on pages for reference. We will ensure your pages are using these tags to better rank these pages.
Canonicalization
To gain more control over how your URLs appear in search results, and to consolidate properties, such as link popularity, Google® recommends that you pick a canonical (preferred) URL as the preferred version of the page. You can indicate your preference to Google® in a number of ways.
